Posts Tagged ‘TLD’

Domain Name Sales Activity – 13th February to 26th February

The momentum continues from our last premium domain name sales report, with 5 names making an appearance in this edition. Descriptive keyword domains and acronyms make up all of those which feature, highlighting once again the underlying demand for domain names of this nature. With an exchange price of $3,074.45, mattressesmelbourne.com.au was our highest selling domain from the last fortnight. The name was secured by a domain investment company, who also scooped up one of the other names to feature on our list. The name is likely to appeal to end users who are involved within the retailing of mattresses. […]

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Domain Name Investing – What Should I Consider?

When we started our educational articles several weeks ago, the first topic we covered gave end users an idea around how to choose the right domain name. The other side of the equation concerns domainers, who view their acquisitions as investments. Accordingly, there are different considerations that domainers often give thought to.   Portfolio Management Like with any investment, domainers often consider spreading their risk across a diverse range of holdings. In this particular context, that means several domain names. While some consider a portfolio comprising exclusively of short domains (which are generally valued dearer) as desirable, the reality is, some […]

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Choosing a TLD: Why do I need a .com.au when I’ve already got a .net.au?

In our last article, we discussed what you should consider when looking to choose the right domain name. In doing so, we touched on the importance of having your chosen name on the most appropriate top-level domain (TLD), something we’ll now cover in more detail. It should come as no surprise that few people, if any, visit www.google.net.au or www.facebook.net.au. After all, .net.au domains are often perceived as playing second fiddle to .com.au in Australia. Not only are web users less receptive towards them, people are typically less likely to remember or click on them. Whereas a good .com.au domain exudes authority and credibility […]

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