As we reach the middle of May, here at Netfleet we’ve been busy keeping a tab on all things domain name related, including sales activity over the last fortnight where we’re pleased to have been involved with the exchange of four premium domain names.
Our largest sale during this timeframe was on the 13th of May, with the domain in question being financeeasy.com.au, which sold for a final sum of $2249.45. As indicated by Google Trends, the search terms “finance easy” have recorded a consistent level of search traffic amongst an Australian audience over the last ten years, with little changes due to seasonality – in turn, suggesting a consistent follow-through of web site visits. It remains to be seen what purpose the owner will use the domain for, however, with the finance related trend from the end of April continuing, there is no shortage of demand for finance domains around the End of Financial Year.
The second notable sale from this period was recorded back on the 2nd of May, and as you guessed it, finance was in the headlines once again! This time, the domain was guaranteedloans.com.au, selling for $1765.45. Supported by a strong level of search interest by the Australian demographic, where a notable uptrend has been in place ever since the end of the Global Financial Crisis, the domain is likely to receive ongoing web traffic on the back of Australia’s sound economy. With one of our more active clients picking this domain up, we’re confident they’ll be able to make good use of it as the uptrend in search traffic continues.
Earlier this month, we were also fortunate to be involved with the exchange of a property related domain – overseeing the exchange of buymyhome.com.au for $1041.65 on the 3rd of May. The end owner, BuyMyHome Pty Ltd, has been using the domain buymyplace.com.au to conduct their business as an online platform for home owners to sell their own properties and save on commission fees. In securing a domain name that now exactly matches their company name, the owner is positioned to benefit from better marketing recognition and brand awareness via any print and radio campaigns they may undertake. It will also limit any potential confusion that may have previously inhibited web traffic given the similar, albeit potentially mistakable, company name.
Making up the fourth of the premium domain names sold via Netfleet during the last fortnight, the domain afw.com.au was auctioned on the 11th of May for a total value of $1003.15. As a highly sought after three letter domain name, which affords owners and investors an array of target audiences via its functioning as an acronym, as well as a short, memorable title that will retain web traffic, we’re still surprised this one sold at such a bargain price. The new owner is Netlocal Consulting Pty Ltd, and while details are limited on the business itself, they’ll be pleased to know they’re now holding onto a domain with high liquidity value.
That’s it for this occasion, stay tuned for the latest updates in our next post.
Recent Comments